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5 places to find blogging inspiration

5 places to find blogging inspiration

Posted 23rd July, 2019 by Sarah

Picture the scene. You’re sat at your computer. You logged into WordPress half an hour ago to write a new post, but the cursor is still blinking at you on a wasteland of white. Every blogger finds themselves in this situation at some point. No-one is immune to writers’ block.

So where do you go to find fresh inspiration for your blog?

In an earlier blog post, we mentioned finding inspiration in the comments section of former blog posts, keeping an eye on Google Trends, and researching topics more broadly with the help of Answer the Public.

If this doesn’t get the creative juices flowing, here are a few other places you can go to find that Eureka! moment.

Ubersuggest

Now the baby of marketing expert Neil Patel, Ubersuggest is a free tool that lets you find inspiration for your next blog posts by seeing what your competitors are doing. All you have to do is type one of your competitor’s web addresses into the Ubersuggest search bar and the tool will create a report for you.

The section of the report that should give you the most inspiration will be the Top Traffic Pages area. This section shows you the most popular pieces of content on your rival’s website including analytics on how many social shares these pages get and how many backlinks they generate.

Of course, we’re not saying you should plagiarise your competitor’s content. We’re not even saying you should replicate it in your own way.

Instead, you can take insight from the keywords contained in each of these popular pages.

The Ubersuggest report will provide you with what Neil Patel calls a ‘laundry list’ of the keywords that are contained in your competitor’s most popular pages. It features these keywords alongside statistics on the cost-per-click of these keywords and how hard these keywords are to rank for organically – aka SEO difficulty.

What you’re looking for in this list are keywords that have a high cost-per-click but a low SEO difficulty. Once you have found these keywords, you can start to develop fresh content around them.

Buzz Sumo

The price of BuzzSumo may be a little prohibitive for start-ups and small businesses. However, if your business requires you to invest in a lot of content in order to meet its KPIs, then you might want to splash out.

Just like Ubersuggest, BuzzSumo allows you to type a competitor’s website address into its search bar and it will create a report that shows you the pieces and pages of their content that are most popular on social media sites Facebook, Twitter, Pinterest and Reddit.

Again, there is no way you should attempt to copy what your competitor is doing, but with a bit of brainstorming, you should be able to come up with your own blog ideas inspired by the topics contained in this content.

BuzzSumo’s Topic Explorer Tool can also help you find inspiration. This tool allows you to enter a word such as ‘chocolate’. It will then show you a range of content ideas relating to that topic that is popular amongst searchers.

As above, you can use these terms and concepts as a base for generating fresh blog ideas.

Portent

Portent is a digital marketing agency that has developed its own content idea generator called Title Maker. One thing to bear in mind with this generator, and the other similar ones mentioned below, is that the ideas it creates are not rooted in SEO science like those generated by Ubersuggest and BuzzSumo.

Having said that, using the generator can be a great first step to unclogging your creative blockages as a blogger.

To use the free tool, you simply enter a subject into the Title Maker search bar. It will then generate a headline linked to that topic.

Here’s an example:

We typed in ‘chocolate’.

Title Maker suggested ‘5 Insane but True Things about Chocolates’.

Once you have that headline, you’ll need to tailor it to the requirements and tastes of your specific audience and carry out a bit of SEO research before you start writing.

HubSpot’s Blog Topic Generator

Hub Spot’s Blog Topic Generator works in a similar way to Portent’s Title Maker. Again, it asks you to type in between one and five nouns to get started. You then click on a ‘Give me blog ideas’ button and it generates a week’s worth of blog ideas for you.

Here’s an example:

We typed in ‘chocolate’ again.

It came up with…

• Chocolate: Expectations vs Reality

• Will Chocolate Ever Rule the World?

• The Next Big Thing in Chocolate

• Chocolate Explained in Fewer Than 140 Characters

• The Week’s Top Stories About Chocolate

As you did with Portent above, you’ll need to take these titles with a pinch of salt and do a bit of additional SEO research. However, it takes less than a minute to use this tool and that’s got to be better than staring at a blinking cursor, hasn’t it?

Google Alerts

This is an oldy but a goody. Essentially, Google Alerts gives you the ability to scan the internet for news on a particular topic every day, without having to actually scan the internet for news on a particular topic every day.

Instead, Google does the hard work for you and it will send an email to you at a set time either every day or every week that contains links to all the latest news stories and articles on that topic.

You’ll need a Gmail account to make this work. If you do have a Gmail account all you have to do to set up the free service is visit the homepage for Google Alerts, enter the topic you want to receive updates on and click on the ‘Create Alert’ button. Easy as pie.

Here’s an example:

We created an alert for ‘chocolate’.

In the first alert email, we received links to the following articles…

• Best coffee and chocolate combinations revealed, by Which?

• The best of both worlds! Arnott's announce new biscuit-inspired chocolate blocks, including Wagon Wheel, Scotch Finger and JATZ, from Daily Mail

• Plan to binge on milk chocolate? Blame your brain and genes, by SBS

• Best chocolate desserts and drinks in London restaurants to try, by The Evening Standard

Plus eight more.

Categories: WordPress, Blogging, Marketing, Small Businesses

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