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A Fresh New Look

Posted 21st August, 2012 by Aliysa

“Our aim is to make everything we do powerful, yet simple - and the new website is no exception.”

Tsohost is pleased to announce the company has undergone a complete website and brand overhaul, welcoming a vision that mirrors the company’s deeply embedded ethos, vision and unique approach to quality hosting and customer service.

The new website has been designed and built completely in house, with its users needs central to its creation. Sporting jargon free copy, custom imagery and an intuitive user interface, the overall browsing experience has been greatly improved. The introduction of a new shopping cart has also helped in halving the time it takes to complete and process orders.

Launched in conjunction with the new site, a complete cosmetic overhaul has allowed Tsohost to develop a distinctive brand identity that fully represents the company's strategic direction, vision and innovative approach to hosting. Incorporating a fresh and modern logo, commissioned artwork and a vivid colour palette - the new look will be put to use in all online and offline communications.

Notable features of Tsohost’s brand and website overhaul include:

Tsohost Cloud - Fully Scalable, Clustered Hosting

Tsohost Cloud is a fully scalable, flexible and resilient hosting solution, launched in conjunction with the new website. Offered on a modular basis, with absolutely no upper limits, users can choose and configure packages according to their specific hosting requirements; attaining total cost control by adjusting sliders to modify required disk space allowance, bandwidth and the number of hosted sites.

Simple Layout & Consistent Navigation Structure

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Tsohost have rectified a problem area of the previous website by implementing a simple and consistent navigation structure, allowing visitors to quickly find the information and products they require, through a logical drop down menu. Complementing this, product pages have been redesigned to offer clear and honest information addressing product suitability, features and pricing.

Simple Purchasing Process

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Tsohost have developed and integrated a superior shopping cart system that’s notably sped up and improved the overall buying and checkout experience. Thanks to the use of ajax technology, users can now add, edit and delete items quickly, as all cart interactions are dealt with and processed in the background, allowing shoppers to configure their order without needing to leave or reload the page.

Comprehensive Transfer Guides and Assisted Migration

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With an increasing number of customers choosing to self manage migration from another provider, Tsohost have designed clear and manageable guides that accommodate fast and seamless migration, ensuring minimal downtime and disruption to sites. Located within a dedicated ‘Transfer to Tsohost’ page, users can download comprehensive guides to assist with FTP, WordPress and cPanel website migration, server migration and company specific domain transfers.

Honest Testimonials and Case Studies

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Tsohost aim to deliver a hosting experience unlike any other through unbeatable customer service. Listening to feedback, suggestions and concerns, and acting on them whenever possible is pivotal to achieving this aim. Tsohost actively encourage users to provide an honest review of their hosting experience, good or bad, which is then published on our site for others to view. This open and unmoderated approach allows Tsohost to improve the level service provided, whilst dispelling any doubts that potential customers may have.

In addition to customer testimonials, Tsohost regularly publish detailed hosting case studies and customer interviews that can be found on the website’s news feed.

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The New Logo

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Tsohost worked closely with creative agency PS London, to design and develop the company’s brand new logo. Following a simple brief, PS delivered a wide range of quality concepts from which the new logo was picked. The simple yet effective design was selected as it reflects the high level of professionalism and service offered to every Tsohost customer.

Commissioned Artwork

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To help visually differentiate the Tsohost website and branding from competitors, Steve Wilson Illustration was commissioned to create unique representations of Tsohost branded servers, firewalls and clusters. The exclusive artwork has been used throughout the new website showcasing Tsohost’s innovative approach to business and their dedication to providing customers with a unique experience.

Categories: Cloud Web Hosting, Tsohost News, Web Design

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