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Increase Customer Confidence With A Site Seal

Posted 02nd May, 2014 by Aliysa

Did you know that you’re entitled to use a site seal if you’ve installed an SSL certificate on your website? Not only will your visitor's browser address bar show your website is protected by the highest level of encryption, but your website will display a seal of security that’s recognised by over 80 million consumers daily.

A site seal is an image that you can place on a website that further demonstrates the security of the connection between your visitor’s browser and your sites hosting server via an SSL certificate. We've posted before about how an SSL certificate actually works to secure a connection.

SSL Certificates purchased through Tsohost are from Trustwave, and the site seals look like this:

Trustwave Site Seal


The seal is dynamic and can be placed on your site by adding a small piece of Javascript to a page. Visitors can click the seal which opens a page in a new browser window, displaying verification information confirming that your website is secured by Trustwave.

It can take 24 hours after SSL issuance for the site seal to become active, so if the site seal is added immediately after the certificate has been issued, you might get an error when clicking the “Click to Validate” link. This is not something to worry about.

A site seal code snippet can be obtained from the Trustwave website, where you have choice between two badges. Just add the code where you want it to display on your site e.g. on your ‘About’ page, or in your sites header or footer, and it can aid customer confidence in your site, increasing ecommerce conversions and proving the legitimacy of your business.

Categories: SSL

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