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16 Small Business SEO Tips for 2018

16 Small Business SEO Tips for 2018

16 quick tips to help you take control of your SEO strategy, and elevate your content to the next level.

Posted Friday 23rd February, 2018 by Aliysa

What are Backlinks, and How Can They Grow Your Audience?

A backlink is a link on somebody else's website, which points to content on your site. This could be a link added by the website author, one which you've included in a comment or a link to your site on social networks. Backlinks are incredibly use…

Posted Monday 25th May, 2015 by Aliysa

How to Switch Domain Name Without Damaging SEO

Simply adding a 301 redirect isn't enough to preserve your ranking in search engines when you're switching web address. There's a few extra precautions you should take to switch your domain name without damaging SEO.

Posted Monday 18th May, 2015 by Aliysa

The Role of Canonical URLs in SEO

As your website grows, you may find yourself with copies of the same content in multiple places. It's a perfectly normal practice, but it does provide search engine bots with a (metaphorical) headache: which page should they show in their results …

Posted Monday 09th February, 2015 by Aliysa

Creating an XML Sitemap

As your website becomes more complex, with more and more interlinked pages, it’s imperative that you create a bot-friendly sitemap to maximise the success of your SEO efforts.

Posted Friday 14th November, 2014 by Aliysa

Rank Higher in Google with HTTPS

Google have recently announced that HTTPS is now being used as a ranking signal, meaning secure websites displaying a valid SSL Certificates will be prioritised in search engine results, and are likely to rank higher than those website without the…

Posted Wednesday 27th August, 2014 by Aliysa

How Do New gTLDs Affect SEO?

As hundreds of new domain names become available, the big question on many marketers’ lips for the last few months has been ‘will the new domain names impact upon SEO?’ It’s been a bit of a mystery for a while how the new TLDs will be treated by sear…

Posted Tuesday 17th June, 2014 by Aliysa

Improve Your Blog's Search Listing: Rich Snippets

As a blogger, you always want your content to be read by the maximum number of people, right? It’s therefore important that your content is not only of high quality, but is highly visible. One way to stand out is through adding rich snippet informati…

Posted Friday 30th May, 2014 by Aliysa

Local SEO: A D.I.Y. Guide

Are you a small business operating in a fixed location? Say, a cafe, hairdressers or florist? If you’re not doing local SEO you’re missing out on a huge opportunity.

Posted Friday 09th May, 2014 by Aliysa