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Understanding .New .Top .Level .Domains

Posted 15th July, 2013 by Dan

After years of preparation, thousands of applications and much controversy the new gTLD programme is set to dramatically expand the number of TLDs available with the introduction of over 1,000 new TLDs including .app, .house and .shop.

It’s been a long and sometimes difficult process to follow, even for me. I’ve drafted a number of FAQs to help equip you with an understanding of the process and opportunities that arise from the introduction of these new TLDs.

How much does it cost to get a nTLD?

With initial applications for nTLDs costing $185,000, annual fees of $25,000+ and high management cost, ownership of a nTLD doesn't come cheap. Registration fees to register domains under the nTLD programme vary depending on the nTLD. Some will be 'inclusive' and target the mass market, whereas others are likely to have stricter requirements and higher registration costs. At this time we have no details on the final end user registration cost of any of the nTLDs.

How many organisations have applied for ownership of a nTLD?

Around 1930 applications were received for generic and brand specific suffixes including .abc, .london and .hilton. Applications for suffixes have been made on a open and closed basis.

What’s the difference between an open and closed application?

Many brands have applied for nTLDs on a closed basis, meaning that organisation has exclusive use and control of that nTLD, with the intention of creating their own trusted nTLD. So, for example when you go to support.acer or shop .acer you know that you're on an official Acer .inc website.

Open applications have also been made. This is where the sponsoring applicant proposes to offer the domain string to others, sometimes with certain restrictions such as .votar (Spanish for vote) where one of the applicants plans to offer this exclusively to politicians in the USA who are running for election (it is estimated that there are 1 million politicians who will be eligible for the domain).

What nTLDs received the most applications?

Multiple applications were filed for more than 200 nTLD extensions including .app, .book, .shop and .money. For example the string .app was applied for by 13 different organisations. Often in this situation applicants have (and continue to) to try and take legal action against other applicants because they believe only they have the right to the nTLD. If multiple applicants have a right to the new nTLD then a bidding process begins with the highest bidder securing control of it.

I'm expecting a number of these new nTLDs to be very desirable, but it’s difficult to gauge how successful they will be until they hit the market. Based on my experience in the domain industry I predict some of the most popular TLDs to be .web, .shop, .blog, .london, .wiki, .hotel, .free, .sport, .film and .secure.

What opportunities do nTLDs provide?

The new TLDs provide an opportunity to help your brand stand out by securing a fantastic domain name, which is no longer available as a .com or .co.uk. In addition to this .brand domains have the potential to help improve customer targeting. For example, a tourist business based in London or Paris using a unique and memorable domain such as Tours.LONDON or Tours.PARIS clearly highlights the markets and industries they are targeting.

nTLDs also have a number of security benefits. Most of the new TLDs are to be launched with additional security features such as DNSSEC and additional owner validation which ensures end-users that the domain they visit is secure and trustworthy. Further security measures have been proposed including full verification of postal addresses and owner IDs, as well as regular security scans of websites to confirm they are virus and malware free.

Will Tsohost be supporting nTLDs?

The short answer to this is yes. We will be looking to support many of the new TLDs, with our priority on those which will he most popular with you, our customers. Unfortunately the vast majority of these are still awaiting approval and have a long way to go before going live.

Shortly we will be announcing which new TLDs we will be supporting during General Availability. To keep up to date with our growing domain offering keep your eyes on our blog or alternatively follow us on Facebook or @Tsohost.

Would you like to know more about the introduction of the new TLDs? Submit your questions in the comment box below!

Categories: Domains

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