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WordPress Plugin Focus: Keep Visitors In The Know With Newsletters

Posted 07th October, 2013 by Aliysa

If you're a blogger, regular newsletters can inform readers about your recent posts and can grow your overall readership in time. For e-commerce sites, newsletters are a great way to attract people to return to your site and make a purchase. Here are two handy plugins for integrating newsletter functionality to your WordPress site.

Newsletter sign-up screenshot

Newsletter Sign-Up

At a glance: Add sign-up checkboxes and forms for external newsletter services.

Insight: If you use or plan to use a third-party newsletter service, Newsletter Sign-Up is a great plugin for gaining subscribers, through its sign-up checkboxes and customisable forms that you can add to your WordPress site. It works with most major mailing list services and it’s really easy to setup - once installed take a look at this configuration guide.

Wysija newsletter screenshot

MailPoet Newsletters (formerly Wysija)

At a glance: Create and manage newsletters with ease in WordPress.

Insight: This is without-a-doubt my favourite plugin for sending newsletters in WordPress, and it’s free unlike most third-party email software available. This plugin makes it simple to create customised newsletters, manage subscribers, set up auto responders and send the final product. If you do run into issues help is provided in the form of video guides .

Creating newsletters through MailPoet Newsletters is really simple with a drag-and-drop visual editor and a nice collection of themes to choose from. There’s also options for scheduling and automatically sending your emails, segmenting subscribers and adding subscription forms in you sidebars or pages. One other noteworthy feature is that your newsletters are responsive - they’ll look the same on many different devices and applications. The one significant limitation of this plugin is that you can only send newsletters to 2000 subscribers, otherwise you’ll have to upgrade to the premium version.

Have you had any experience using these, or other newsletter plugins?

Categories: WordPress

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