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WordPress Plugin Focus: The Ultimate SEO Package

Posted 04th November, 2013 by Aliysa

If you pop ‘SEO’ into the WordPress plugin directory you’ll find page after page after page of results. You could easily find yourself installing 10+ plugins which will all help make your website more search friendly in their own ways. But there are a few ‘mega plugins’ that improve your sites SEO on multiple aspects, enabling all-encompassing WordPress optimisation from just the one install. My favourite of these plugins is WordPress SEO by Yoast.

Yoast Seo Page Analysis

WordPress SEO by Yoast brilliantly aids you in creating pages and posts that are completely optimised and search engine friendly. It provides a thorough analysis of your post based on a focus keyword, looking at aspects ranging from whether your keyword appears in the first paragraph of your text, the inclusion of outbound links and even simply whether you’ve included an image. It also incorporates a snippet preview of how your post will appear in search engines, once you’ve added a meta description and title.

The SEO menu provides an impressively extensive range of configuration options, demonstrating that the Yoast team know WordPress inside-out. WordPress SEO generates an XML Sitemap for your site, which automatically updates and pings Google and Bing when you publicise content. There’s also Facebook, Twitter and Google+ integration functionality, options for adding and customising breadcrumbs, RSS feed enhancement to protect against content thieves, amongst many, many other features.

If this all sounds a bit overwhelming, there’s no need to panic. Upon installation you’re taken on an introductory tour, which can be retaken at any point through the SEO section dashboard. Additionally, the great thing about this plugin is that its developers regularly update it and offer their SEO and WordPress wisdom through their website (particularly with this definitive guide). Due to it’s popularity with WordPress users, you can also find plenty of forum support and external guides on how to setup and configure the plugin, such as this one by WPBeginner.

Whilst there are a couple of other ‘mega’ SEO plugins out there, including the likes of All in One SEO pack and SEO Ultimate, this package by Yoast is renowned for really getting into the specifics of WordPress and overall it has the most comprehensive range of options. But of course this in turn creates one disadvantage - it’s quite hefty in size (over 2MB), whereas the other popular SEO packages weigh in at under half the size. I think it shouldn't cause any speed issues If you're sensible with the number of plugin installations you have.

WordPress SEO by Yoast is one of the most intelligent WordPress plugins I’ve come across. It can take a little while to get to grips with its range of features and the configuration process, but once you’ve got your head around it you’ll agree that it really is the most complete and comprehensive SEO plugin out there.

If you’ve had any experience with the big SEO package plugins or any other SEO plugin for that matter, please do share your thoughts in the comments below.

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Categories: WordPress, SEO

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