The .LONDON domains will be released in 2 phases.
Phase 1 is the so called landrush, it will begin on 29th April 2014 and will end on 31st July 2014. This phase is also called London Priority Period because it gives priority to registered trademark holders and Londoners in applying for domain names. For a clearer view on how the priority ranking will work, you can visit our graph regarding the hierarchy of rights. The domain names will be allocated based on the ranking information provided.
Phase 2 is when the general availability of the .LONDON domains begins. It will start on 9th September 2014. From this point on the domain names will be allocated on first come, first serve basis.