5 things to look for in a business email solution

There’s no denying that setting up a business can be costly.

As everything slowly adds up, it can be tempting to put off paying for a few of the smaller things – like a business email address for example.

However, business email addresses can really contribute to the success of businesses of all sizes.

In this blog, we’ll briefly consider why, before looking at five key elements you should look for in a business email solution.

The benefits of business email

They make you look professional: It goes without saying that joe@yourbusinessname.com looks much more professional than footiefan1993@hotmail.com.

Business email addresses make you look authentic, credible, trustworthy and mature to your customers, whereas free email addresses can have the opposite effect.

They are memorable: Because there are so many email addresses registered with free providers like Hotmail and Yahoo, it’s not easy to get the address you want.

It’s usually the case with these free providers that you’ll have to settle for joesplumbing1993 instead of the joesplumbing that you wanted.

The problem here is that adding numbers or any other additions to your email address makes it less memorable and your customers only need to receive one delivery failure notification before they look elsewhere.

They can help with branding: Having a business email address that perfectly mirrors your business name helps you to build your brand.

When everything matches, your company looks polished and together, giving your customers an idea of what they can expect from the rest of your company, from the quality of your products to the customer service you’ll offer.

5 things to look for in a business email solution

1. Ease of use

No one wants to waste time reading a user manual on how to use their email.

So, when searching for a business email solution, you’ll need to look out for two things.

The first is instant set-up. Does the solution you’re looking at allow you to start using your emails immediately?

The second is an intuitive user interface. Does the solution make it obvious and easy to send an email and to carry out tasks like setting up subfolders in your inbox?

2. Spam and virus protection

It has never been more important to protect yourself from spam and viruses.

It’s thought that more than 122 billion spam emails are sent out every day.

While you might just think of spam emails as inconvenient, they can also pose a serious threat to your business.

According to the 2022 State of Email Security report, 36% of data breaches occur because of phishing attacks – 96% of which take place via email.

When you consider that the average cost of a data breach is $4.24 million, these figures become more startling.

3. Catch all functionality

With catch-all functionality, you’ll be able to receive emails even if your customer makes a typo in the section of your email address that comes before the @.

For example, if a customer types gemma@yourbusinessname.com instead of jemma@yourbusinessname.com, you’ll still receive your email.

4. Room to grow

When you’re just starting out, you can get by with a smaller amount of resources such as storage.

However, you never know where you’ll be in the future.

If you plan to expand your business – either by growing your customer base or by taking on staff, you’ll need an email solution that can grow with you.

Be sure to find a plan that lets you upgrade to add both resources and team members, should you need to.

5. Support

When you use a free email solution, you’re on your own if you experience any problems.

When you sign up to a professional email solution, you’ll usually have a support team that you can turn to if any issues arise.

Be sure to find a plan that includes access to support. Ideally, you’ll want to be able to reach out to that support team 24 hours a day.

Free professional email at tsoHost

At tsoHost, our Professional Email solution comes with all the above inclusions and more.

What’s more, you can currently get a free Professional Email Starter plan when you buy a domain from us.

If you’re not in the market for a domain, plans start at as little as 99p a month.

Find out more on our Professional Email product page.