Key dates for marketing in 2023
Posted 12th December, 2022 by Sarah
There are several keys to a successful marketing strategy, but you’ll be off to a good start if you communicate with customers…
• Regularly
• On topics that are relevant and helpful to them
• With content that hits all four stages of the marketing funnel
Achieving all three of the above takes a little planning.
It’s important to map out well in advance the things you want to say to and show your customers, so that you can develop integrated campaigns and deliver consistent messages across all your chosen marketing channels – from emails to social media.
Customer comms can be built on a huge range of different content formats, including…
• New product launches
• Answers to common customer questions
• Opinions on topical events impacting your industry or your customers
• Insights into company culture
• Explainers
• Product showcases
• Quotes
• Case studies
• Testimonials
• Global events and awareness days
In this blog, though, we’ll home in on the latter category.
From creating themed sales and limited-edition products to sparking discussion, there are all sorts of ways you can use global events and awareness days in your marketing.
Some dates, like New Year will be useful for almost all businesses.
Other awareness days will be suitable for a subset of companies.
So here’s a round up of dates that you can cherry pick from as you plan your marketing content for the coming year…
January
All month – Veganuary – the 31-day challenge to try a vegan lifestyle
All month - Dry January – an opportunity for businesses to offer distractions and to encourage activities that don’t involve drinking.
17th Blue Monday – said to be the most depressing day of the year, this is an opportunity to make your customers feel better
February
Fab 8th Safer Internet Day – a day for tech companies in particular to help their customers protect themselves online
14th Valentine’s Day – an opportunity to launch themed products and run sales
17th Random Acts of Kindness Day – an opportunity to show your company’s sensitive side or even run a giveaway
9th - National Pizza Day – for companies who don’t sell pizzas or pizza ingredients, this could be an opportunity for a publicity stunt by coming up with an outrageous pizza topping or a non-edible take on pizza
21st Pancake Day – another chance to think outside the box for companies who don’t sell pancake ingredients. Think about the themes of the day – family, the art of pancake flipping, pancake stunts etc.
27th Fairtrade Fortnight – a celebration of all things fair trade
March
All month - National Bed Month – a chance to promote restful sleep, a healthy bedtime routine and other things that happen in bed, as well and beds themselves
2nd - World Book Day – the theme for 2023 is ‘you are a reader’
4th Employee Appreciation Day – a good opportunity to showcase your company culture
7th National Feet Week – one for beauty therapists, shoe shops, spas and chiropodists
7th British Pie Week
7th National Butcher’s Week
8th International Women’s Day
17th St Patrick’s Day
18th World Sleep Day
18th Red Nose Day – another good opportunity to showcase your company culture
18th English Tourism Week
19th Mothers’ Day
20th International Day of Happiness
20th Spring Equinox – marking the return of spring to the Northern Hemisphere
21st World Poetry Day
25th National Skipping Day
25th Wear a Hat Day
27th World Theatre Day
April
All month National Pet Month
1st April Fools Day
2nd National Pillow Fight Day
7th Good Friday – marking the start of Easter weekend and all the events and treat eating that goes with it
23rd St George’s Day
May
All month Local History Month
2nd National Gardening Week
4th Star Wars Day – May the fourth be with you
7th National Donut Week
13th World Cocktail Day
16th National Stationary Week
18th International Museums Day
27th National Fish and Chip Day
29th National Biscuit Day – developing content for this day could be as simple as asking your customers if they ‘dunk’ or not and sparking a community debate
May 31st Web Designer Day
June
All month Pride Month
5th World Environment Day – social responsibility is becoming increasingly important amongst consumers. This is a great opportunity to show them how you’re doing your bit as a company
6th Bike Week
8th Best Friends Day
18th International Picnic Day
19th Fathers’ Day
July
All month Plastic Free July
3rd International Plastic Bag Free Day
4th Independence Day in the USA
4th National Barbecue Week
6th International Kissing Day
7th World Chocolate Day
12th National Simplicity Day – this could be a good day to post about hacks and how tos that simplify people’s lives
30th Cheesecake Day
August
1st Yorkshire Day
4th Cycle to Work Day
7th Afternoon Tea Week
8th International Cat Day
19th World Photo Day
September
All month – Second Hand September
2nd National Doodle Day
19th International Talk Like A Pirate Day
19th Genes for Jeans Day – a day on which people wear jeans at work or school to raise money for children and families affected by a genetic disorders
24th Wool Week
28th Ask a Stupid Question Day – an opportunity to get some engagement going on social media
30th World’s Biggest Coffee Morning
October
All month – Black History Month
All month – Cyber Security Awareness Month
All month – Go Sober for October
1st International Coffee Day
2nd National Brunch Weekend
3rd National Curry Week
6th National Poetry Day
7th World Smile Day
November
All month – Movember – Raising awareness of men’s mental health
1st – Purple Tuesday – a day devoted to improving the customer experience for disabled people
3rd National Sandwich Day
4th National Spa Week
5th Bonfire Night
9th Social Media Kindness Day
11th Veterans Day
13th World Kindness Day
24th Thanksgiving in the USA
25th Black Friday – combined with Cyber Monday this is a great opportunity to run a sale
28th Cyber Monday
December
8th Christmas Jumper Day – another opportunity to showcase company culture and offer a glimpse behind the scenes at your business
Christmas Day falls on a Monday in 2023
Boxing Day falls on a Tuesday in 2023
New Years Eve Falls on a Sunday in 2023
New Years Day falls on a Monday
Categories: Marketing, Small Businesses